The Effectiveness of Dr Pepper Advertisements Essay

The Effectiveness of Dr Pepper Advertisements Advertising appears in every part of our lives. What ever we see or do in a day involves advertisement. For example, buying a drink, waiting at the bus stop, or walking past a shop window. All have some sort of advertisements displayed. Advertising is a very productive and successful business. Advertising drives the majority of products we buy, and no matter what we do, we cannot escape it. We see advertising all over the place, for example: in magazines, on TV commercials, on billboards, at bus stops, on the radio, in shop windows, and sometimes advertising of a product on other products. Some advertising, especially on TV commercials, show†¦show more content†¦In this essay, I am going to deconstruct two Dr Pepper advertisements. Dr Pepper has targeted their advertisement at teenage boys. With this target audience, the advertisers have a problem; they have to get teenage boys to want to buy their product. The problem with getting them to buy their product is that their product is a soft drink, and it is hard to make teenage boys think that a soft drink is a trendy thing to drink at their age. The one type of drink that teenage boys are interested in is alcohol. The advertisers need to convince the targ et audience, that their product is just as good, and even better. They have to make their product appeal to the target audience. They do this by the style of speech in the text, the pictures, the jokes, and the punch lines. In some cases, the advertisers try to make the target audience feel like their product can change the target audience. And in this advertisement, the product is suggesting that it can make teenage boys look cool, attractive and older if they buy, and are seen with, the Dr Pepper drink. The first advert IMPRESS HER, shows a teenage boy with a girl on a row of the cinema seats. The boy has a geek look about him, and is badly dressed, as his clothes look too big on him. 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